---
title: "What is Presence Rate? Definition & Examples | Kitbase"
description: "The share of AI-generated answers that mention your brand or cite your domain, tracked over repeated runs."
canonical: https://kitbase.dev/glossary/presence-rate
---

[Home](/) [Glossary](/glossary) Presence Rate

AI Visibility & GEO

# What is Presence Rate?

The share of AI-generated answers that mention your brand or cite your domain, tracked over repeated runs.

Presence rate is the core metric of AI visibility tracking: the percentage of AI-engine answers, across a set of tracked prompts, that mention your brand by name or alias, or cite your primary domain as a source. It's the GEO equivalent of a keyword ranking — except instead of one stable position, you're measuring a rate across many samples.

Because AI answers are non-deterministic — the same prompt can return a different set of brands each time it's asked — a single check tells you almost nothing. Presence rate is only meaningful as a trend built from repeated runs over time: a 20% presence rate today that climbs to 35% next month is a real signal; either number on its own is just a sample.

Good presence-rate tracking breaks the number down further: by engine (are you strong on Perplexity but invisible on Gemini?), and by whether the answer mentioned you, cited your domain, or both — two related but distinct signals worth watching separately.

## Example

A brand tracks 25 prompts across four AI engines and finds a combined presence rate of 32%. Filtering by engine shows they're present in 55% of Perplexity answers (which cites sources heavily) but only 12% of Gemini answers — pointing them toward the specific engine to investigate.

## Related Terms

[

GEO (Generative Engine Optimization)

Optimizing your brand's presence in AI-generated answers from engines like ChatGPT, Perplexity, Gemini, and Claude.

](/glossary/geo)[

Share of Voice (AI)

A brand's presence in AI answers normalized against every tracked competitor, showing relative competitive standing.

](/glossary/share-of-voice)[

AI Brand Mention

An instance of an AI engine naming your brand or product in a generated answer, with or without a link.

](/glossary/ai-brand-mention)[

AI Citation

A source link an AI engine attaches to its answer, attributing a claim to a specific page or domain.

](/glossary/ai-citation)[

AI Answer Non-Determinism

The tendency of AI engines to return different answers to the same question when asked more than once.

](/glossary/answer-non-determinism)

## Track your AI visibility with Kitbase

See how often ChatGPT, Perplexity, Gemini, and Claude mention your brand, which domains they cite, and how you stack up against competitors.

[Explore AI Visibility](https://docs.kitbase.dev/ai-visibility)