What is User Targeting?
User targeting lets you control feature flag behavior based on user attributes such as email domain, subscription plan, geographic location, account age, or any custom property you define.
This capability enables precise control over who sees what. You can release a feature only to enterprise customers, beta testers, users in a specific region, or even a single user by their ID. Targeting rules can be combined with percentage rollouts for even more granular control.
Common targeting use cases include: beta programs (target users who opted in), enterprise features (target by plan), regional rollouts (target by country), and internal testing (target by email domain like @yourcompany.com).
Example
You target a new AI feature to users on the Enterprise plan AND in the US region. Later, you expand targeting to include Pro plan users, then open it to everyone with a percentage rollout.
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