Glossary

Optimizing content so it becomes the direct answer an AI or search engine gives, rather than just a ranked link.

The tendency of AI engines to return different answers to the same question when asked more than once.

An instance of an AI engine naming your brand or product in a generated answer, with or without a link.

A source link an AI engine attaches to its answer, attributing a claim to a specific page or domain.

Whether a site's configuration — robots.txt, CDN, or WAF rules — permits AI crawlers like GPTBot or ClaudeBot to fetch its pages.

Google's AI-generated summary shown above traditional search results, synthesizing an answer from multiple sources.

Tracking how often AI search engines mention and cite your brand when answering the questions your buyers ask.

A tracked question, phrased the way a real buyer would ask it, used to sample how AI engines answer about your category.

The clickable, visible text of a hyperlink, used by search engines as a signal for what the linked page is about.

A website visitor who has not been identified, tracked using a randomly generated anonymous ID.

A link from another website pointing to yours, treated by search and AI engines as a signal of trust and relevance.

Recovering the value of existing backlinks that point at pages which now return an error, by fixing or redirecting the broken URL.

The percentage of visitors who leave your site after viewing only one page without any further interaction.

The percentage of users or subscribers who stop using your product within a given time period.

A technique that groups users by shared characteristics or time periods to compare behavior patterns over time.

Finding domains that link to your competitors but not to you, ranked as a prioritized outreach list.

The system and processes for collecting, storing, and respecting user consent for data collection and tracking.

The percentage of users who complete a desired action out of the total number who had the opportunity.

An analytics approach that tracks user behavior without storing cookies in the user's browser.

A developer-defined analytics event that captures a specific user action beyond automatically tracked interactions.

The principle that data is subject to the laws of the country or region where it is stored or processed.

The ratio of daily active users to monthly active users, indicating how often users engage with your product.

A click on an element that produces no visible response or navigation, suggesting a UX issue.

An HTML link attribute that tells search engines whether a link should pass ranking credit to the page it points to.

A relative score estimating how much trust and ranking power a domain carries, based on its backlink profile.

The process of recording specific user interactions and actions within a website or application for analysis.

A computed metric that quantifies user frustration based on signals like rage clicks, dead clicks, and error encounters.

A method of analyzing the sequential steps users take toward a goal, identifying where they drop off.

The General Data Protection Regulation — EU law governing how organizations collect, store, and process personal data.

Optimizing your brand's presence in AI-generated answers from engines like ChatGPT, Perplexity, Gemini, and Claude.

The process of merging multiple anonymous and identified user records into a single unified user profile.

A complete map of a domain's backlink profile from an external index, including links that never send any traffic.

An emerging convention for publishing a curated, markdown summary of a site's most important pages for AI systems to read.

A backlink an external index previously confirmed and now reports as gone — the link itself was removed, not just broken.

How easily a crawler or AI system can extract a page's actual content and meaning, as opposed to a human simply viewing it rendered.

A recorded instance of a user loading or viewing a specific page in a website or application.

The share of AI-generated answers that mention your brand or cite your domain, tracked over repeated runs.

Repeated rapid clicks on the same element, indicating user frustration with an unresponsive interface.

The URL or source that directed a user to your website, indicating where your traffic comes from.

A distinct external website that links to yours, counted once regardless of how many individual pages or links it contains.

The percentage of users who return to your product after their first visit within a given time period.

The practice of improving a website so it ranks higher in traditional search engine results, like Google and Bing.

A group of user interactions within a given time frame, representing a single visit to your website or app.

A visual playback of a user's session, showing exactly what they saw and did in your application.

The process of monitoring and recording user sessions to understand visit-level behavior and engagement.

A brand's presence in AI answers normalized against every tracked competitor, showing relative competitive standing.

A scored checklist of whether a site is technically ready to be crawled, understood, and cited by AI systems.

Machine-readable JSON-LD embedded in a page that states unambiguous facts about its content for crawlers and AI systems.

The process of associating analytics data with a known user identity, linking anonymous activity to a real person.

Tags added to URLs that identify the source, medium, and campaign driving traffic to your site.