Kitbase
User Management

What is User Identification?

User identification (or "identifying" a user) is the process of linking anonymous tracking data to a known user identity — typically when they log in, sign up, or provide their email. Before identification, the user is tracked with an anonymous ID; after, all their data is associated with their real identity.

Identification enables powerful analytics capabilities: you can track a user's complete journey from first anonymous visit through signup and beyond, build user profiles with merged behavioral data, and segment users by their attributes.

The identify call typically includes a unique user ID and optional traits like name, email, plan, and company. Good analytics tools automatically merge the anonymous pre-identification data with the identified user profile.

Example

A visitor browses your site anonymously for three sessions over a week. When they sign up, you call identify with their user ID and email. All three previous anonymous sessions are now linked to their profile, giving you a complete picture of their journey from first visit to signup.

Code Example

javascript 
// Identify a user after login
kitbase.identify("user_12345", {
  name: "Jane Smith",
  email: "jane@example.com",
  plan: "pro"
});

Identifying a user with traits using the Kitbase SDK

Related Terms

Anonymous User
A website visitor who has not been identified, tracked using a randomly generated anonymous ID.
Identity Resolution
The process of merging multiple anonymous and identified user records into a single unified user profile.
Session Tracking
The process of monitoring and recording user sessions to understand visit-level behavior and engagement.
Event Tracking
The process of recording specific user interactions and actions within a website or application for analysis.

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