Kitbase
Use Cases

One platform, every team

Kitbase replaces your patchwork of analytics, feature flag, and session replay tools with a single platform. Here's how teams like yours put it to work.

01

Add one script

Drop a lightweight snippet into your app. No complex configuration, no build steps.

02

Data flows automatically

Pageviews, sessions, clicks, and device data are captured out of the box.

03

Act on insights

Build funnels, segment users, toggle feature flags, and ship with confidence.

SaaS Products

Know which features drive retention — and which ones nobody uses

You shipped 12 features last quarter. How many are actually being used? Without usage data, your roadmap is a guessing game. Kitbase connects every click to a user profile so you can prioritize what matters.

Feature adoption tracking

Track custom events on every feature. See adoption curves, daily active usage, and which user segments engage most.

Onboarding funnels

Build multi-step funnels to see exactly where new users drop off — then click into the sessions that churned to understand why.

Safe rollouts with feature flags

Ship to 5% of users first, measure impact in your analytics, then roll out to everyone — or kill it instantly.

Typical SaaS workflow
Signup → Onboarding Complete 68%
Onboarding → First Feature Used 54%
First Feature → Weekly Active 31%
Weekly Active → Paid Conversion 22%
Live data — updates in real time
User journey mapping
🏠 Homepage 10,000
📦 Product Page 6,200
🛒 Add to Cart 2,800
💳 Checkout 1,900
Purchase Complete 1,400
14% end-to-end conversion across 10,000 visitors
E-commerce

Find where revenue leaks out of your funnel

Cart abandonment isn't a single problem — it's a dozen different friction points. Kitbase lets you map every step from first visit to purchase, then drill into the sessions where users dropped to see exactly what went wrong.

Conversion funnels per step

Track add-to-cart, checkout initiation, payment, and order confirmation. See drop-off rates and click into the sessions that bounced.

User journey visualization

See how visitors navigate your store with Sankey diagrams. Discover unexpected paths to purchase and pages that kill conversions.

Behavioral segmentation

Group users by purchase history, browsing patterns, or custom attributes. Personalize experiences based on real behavior.

Content & Media

Understand what content actually resonates

Pageviews alone don't tell you if content is working. Kitbase tracks engagement depth, session duration, reader journeys, and traffic sources — so you can double down on what performs and fix what doesn't.

Real-time top pages

See which articles and pages are trending right now, with live visitor counts, session durations, and bounce rates.

Referrer and UTM analysis

Know whether traffic comes from Google, social, newsletters, or direct. Attribute content performance to the campaign that drove it.

Cookie-free by default

No consent banners eating into your above-the-fold space. Get accurate analytics without privacy trade-offs.

Top performing content
1
Getting Started with Feature Flags
2
Why We Switched from Mixpanel
3
Session Analytics Best Practices
4
GDPR-Friendly Analytics Guide
5
Conversion Funnel Playbook
Title
Feature flag rollout
new-editor-v2
Enabled
25%
Rolling out to 25% of users
api-rate-limit-v3
Enabled
100%
Fully rolled out
dark-mode-beta
Disabled
Scheduled for next sprint
Developer Tools

Ship fast without breaking things

Your users expect reliability. Feature flags let you decouple deploy from release, so you can ship code to production every day and control who sees what — with analytics built right in.

Gradual rollouts

Target by percentage, user attributes, or specific IDs. Roll out from 1% to 100% while monitoring your analytics in real time.

Usage analytics per feature

Track events tied to specific features. See how adoption changes as you roll out, compare cohorts, and measure impact.

OpenFeature compatible

No vendor lock-in. Use the open standard for feature flags with local evaluation for zero-latency decisions.

Mobile Apps

One SDK for every platform your users are on

Your users don't care about platforms — they care about experience. Kitbase tracks behavior across web, iOS, and Android with a unified user profile, so you see the full picture regardless of device.

Unified user profiles

Anonymous visitors are tracked from day one. Call identify() once and their entire history — across devices — links to a single profile.

Automatic session tracking

Sessions are grouped automatically with device, OS, and screen resolution. No manual instrumentation — install the SDK and it works.

Local flag evaluation

Feature flags are evaluated on-device with zero network latency. No round-trip to a server — instant decisions, even offline.

Cross-platform overview
🌐 Web (Chrome)
Sessions
12,400
Unique Users
8,200
📱 iOS (Safari)
Sessions
6,800
Unique Users
4,100
🤖 Android
Sessions
4,200
Unique Users
2,900
Total identified users
15,200
linked across all platforms
Two-sided marketplace metrics
Buyer Sessions
18,400
+12% vs last week
Seller Sessions
3,200
+8% vs last week
Search → View Listing 42%
View Listing → Contact Seller 18%
Contact → Transaction 61%
Marketplaces

Understand both sides of your marketplace

A marketplace lives or dies by the balance between supply and demand. Kitbase lets you track buyer and seller behavior independently, build funnels for each side, and see where the matching breaks down.

Segment by role

Use custom attributes to separate buyer and seller analytics. Build dedicated funnels, dashboards, and feature flags for each side.

Match quality funnels

Track the full journey from search to listing view to contact to completed transaction. Find where supply and demand fail to connect.

Seller onboarding optimization

Measure how many sellers complete their profile, list their first item, and get their first sale. Feature-flag new onboarding flows to improve activation.

B2B & Product-Led Growth

Turn trial users into paying teams

In product-led growth, the product is the salesperson. Kitbase shows you exactly how trial users engage, which features drive upgrades, and where teams get stuck — so you can optimize the path from signup to paid.

Trial-to-paid funnels

Track every step from signup through activation milestones to upgrade. See which actions correlate with conversion and which users are stuck.

User-level and team-level analytics

Track individual user behavior and aggregate it by team or workspace with custom attributes. See which accounts are most engaged and ready to expand.

Progressive feature rollout

Use feature flags to gate premium features, run A/B tests on upgrade prompts, and gradually roll out new capabilities to paying customers first.

Product-led growth metrics
Trial Signups
1,240
+18%
Activated
680
55%
Converted
190
28%
Activation milestones
Created first project 82%
Installed SDK 64%
Tracked first event 55%
Created a funnel 31%
Invited a teammate 22%
Startups & Indie Hackers

Stop paying for four tools when one does the job

Early-stage teams can't afford to stitch together Mixpanel, LaunchDarkly, Hotjar, and Segment. Kitbase gives you analytics, feature flags, session tracking, and user profiles in a single platform — starting at just $19/mo.

The typical stack

  • Product analytics
    $89/mo
  • Feature flags
    $75/mo
  • Session replay
    $49/mo
  • Data pipeline
    $120/mo
Total $333/mo

With Kitbase

  • Product analytics & event tracking
  • Feature flags with targeting rules
  • Session analytics & frustration scoring
  • User profiles & identity resolution
Starts at
$19/mo

See your product through your users' eyes

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