Use Cases

One platform, every team

Kitbase replaces your patchwork of analytics, session replay, and user tracking tools with a single platform. Here's how teams like yours put it to work.

Add one script

Drop a lightweight snippet into your app. No complex configuration, no build steps.

Data flows automatically

Pageviews, sessions, clicks, and device data are captured out of the box.

Act on insights

Build funnels, segment users, track behavior, and ship with confidence.

SaaS Products

Know which features drive retention — and which ones nobody uses

You shipped 12 features last quarter. How many are actually being used? Without usage data, your roadmap is a guessing game. Kitbase connects every click to a user profile so you can prioritize what matters.

Feature adoption tracking

Track custom events on every feature. See adoption curves, daily active usage, and which user segments engage most.

Onboarding funnels

Build multi-step funnels to see exactly where new users drop off — then click into the sessions that churned to understand why.

Retention & cohort analysis

Group users by signup date or behavior and watch how retention curves shift as you ship improvements.

Typical SaaS workflow

Signup → Onboarding Complete 68%

Onboarding → First Feature Used 54%

First Feature → Weekly Active 31%

Weekly Active → Paid Conversion 22%

Live data — updates in real time

User journey mapping

🏠 Homepage 10,000

📦 Product Page 6,200

🛒 Add to Cart 2,800

💳 Checkout 1,900

✅ Purchase Complete 1,400

14% end-to-end conversion across 10,000 visitors

E-commerce

Find where revenue leaks out of your funnel

Cart abandonment isn't a single problem — it's a dozen different friction points. Kitbase lets you map every step from first visit to purchase, then drill into the sessions where users dropped to see exactly what went wrong.

Conversion funnels per step

Track add-to-cart, checkout initiation, payment, and order confirmation. See drop-off rates and click into the sessions that bounced.

User journey visualization

See how visitors navigate your store with Sankey diagrams. Discover unexpected paths to purchase and pages that kill conversions.

Behavioral segmentation

Group users by purchase history, browsing patterns, or custom attributes. Personalize experiences based on real behavior.

Content & Media

Understand what content actually resonates

Pageviews alone don't tell you if content is working. Kitbase tracks engagement depth, session duration, reader journeys, and traffic sources — so you can double down on what performs and fix what doesn't.

Real-time top pages

See which articles and pages are trending right now, with live visitor counts, session durations, and bounce rates.

Referrer and UTM analysis

Know whether traffic comes from Google, social, newsletters, or direct. Attribute content performance to the campaign that drove it.

Cookie-free by default

No consent banners eating into your above-the-fold space. Get accurate analytics without privacy trade-offs.

One SDK for every platform your users are on

Your users don't care about platforms — they care about experience. Kitbase tracks behavior across web, iOS, and Android with a unified user profile, so you see the full picture regardless of device.

Unified user profiles

Anonymous visitors are tracked from day one. Call identify() once and their entire history — across devices — links to a single profile.

Automatic session tracking

Sessions are grouped automatically with device, OS, and screen resolution. No manual instrumentation — install the SDK and it works.

Screen & event tracking

Track screen views, taps, and custom events across iOS and Android with the same SDK — unified with your web analytics.

Cross-platform overview

🌐 Web (Chrome)

Sessions

12,400

Unique Users

8,200

📱 iOS (Safari)

Sessions

6,800

Unique Users

4,100

🤖 Android

Sessions

4,200

Unique Users

2,900

Total identified users

15,200

linked across all platforms

Two-sided marketplace metrics

Buyer Sessions

18,400

+12% vs last week

Seller Sessions

3,200

+8% vs last week

Search → View Listing 42%

View Listing → Contact Seller 18%

Contact → Transaction 61%

Marketplaces

Understand both sides of your marketplace

A marketplace lives or dies by the balance between supply and demand. Kitbase lets you track buyer and seller behavior independently, build funnels for each side, and see where the matching breaks down.

Segment by role

Use custom attributes to separate buyer and seller analytics. Build dedicated funnels, dashboards, and segments for each side.

Match quality funnels

Track the full journey from search to listing view to contact to completed transaction. Find where supply and demand fail to connect.

Seller onboarding optimization

Measure how many sellers complete their profile, list their first item, and get their first sale. Pinpoint where they drop off and fix the highest-impact step first.

B2B & Product-Led Growth

Turn trial users into paying teams

In product-led growth, the product is the salesperson. Kitbase shows you exactly how trial users engage, which features drive upgrades, and where teams get stuck — so you can optimize the path from signup to paid.

Trial-to-paid funnels

Track every step from signup through activation milestones to upgrade. See which actions correlate with conversion and which users are stuck.

User-level and team-level analytics

Track individual user behavior and aggregate it by team or workspace with custom attributes. See which accounts are most engaged and ready to expand.

Upgrade & expansion signals

See which features and usage patterns predict upgrades, then focus your prompts on the accounts most likely to convert.

Product-led growth metrics

Trial Signups

1,240

+18%

Activated

680

55%

Converted

190

28%

Activation milestones

Created first project 82%

Installed SDK 64%

Tracked first event 55%

Created a funnel 31%

Invited a teammate 22%

Startups & Growing Teams

Stop paying for three tools when one does the job

Early-stage teams can't afford to stitch together Mixpanel, Hotjar, and Segment. Kitbase gives you analytics, event tracking, session tracking, and user profiles in a single platform — starting at just $19/mo.

The typical stack

Product analytics
$89/mo
Session replay
$49/mo
Data pipeline
$120/mo

Total $258/mo

With Kitbase

Product analytics & event tracking
Session analytics & frustration scoring
User profiles & identity resolution

Starts at

$19/mo

Compare all plans and pricing

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