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AI Visibility & GEO

What is AI Crawler Access?

AI crawler access refers to whether a site's configuration actually permits AI crawlers — bots like GPTBot, ClaudeBot, and PerplexityBot — to fetch its pages at all. It's a permissions question, checked before any content or ranking question matters: a page can be perfectly optimized and still never reach an AI engine's index if the crawler that would have fetched it was blocked.

Access can be blocked at more than one layer, which is what makes it easy to miss. A robots.txt rule can explicitly disallow a bot by name. Less obviously, a CDN or WAF's bot-management rules can turn a crawler away with a 403 response at the edge — silently, independent of whatever robots.txt says — so a site can look fully open on paper while still rejecting the crawler in practice.

Being allowed isn't the same as being crawled, and being crawled isn't the same as being tracked. AI crawler access is a static, checkable configuration question — what your robots.txt and edge rules permit — while watching which bots actually show up in your traffic logs afterward is a separate, ongoing monitoring concern. Confirming access properly means checking both layers of configuration and then verifying against real traffic that the crawlers you've allowed are actually visiting.

Example

A site's robots.txt explicitly allows GPTBot, but its CDN's bot-management feature — enabled by default — blocks any request whose user agent doesn't match a known browser, catching AI crawlers as collateral damage. The robots.txt check passes; a direct fetch with GPTBot's real user agent reveals the 403 the CDN is actually returning.

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