Kitbase
Analytics

What is Funnel Analysis?

Funnel analysis visualizes the step-by-step path users take toward completing a goal — such as signing up, making a purchase, or activating a feature — and measures the conversion rate between each step.

By mapping out each step and measuring how many users progress from one to the next, you can pinpoint exactly where users abandon the process. This makes funnels one of the most actionable analytics tools available.

A well-constructed funnel defines clear, sequential events (e.g., visited pricing → clicked "Start Trial" → completed signup → activated feature) and tracks the conversion and drop-off rates between each stage.

Example

An onboarding funnel shows: 1,000 users sign up → 720 complete profile → 450 create first project → 280 invite a teammate. The biggest drop-off (38%) happens between profile completion and first project creation, suggesting that step needs improvement.

Related Terms

Conversion Rate
The percentage of users who complete a desired action out of the total number who had the opportunity.
Cohort Analysis
A technique that groups users by shared characteristics or time periods to compare behavior patterns over time.
Event Tracking
The process of recording specific user interactions and actions within a website or application for analysis.
A/B Testing
An experiment that compares two or more variants of a page or feature to determine which performs better.

Track events with Kitbase

Capture custom events, analyze user behavior, and build funnels — all with a lightweight, privacy-friendly SDK.

Explore Event Tracking