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Analytics

Web AnalyticsTraffic, referrers and page performance — cookie-free Event TrackingCapture any product interaction with custom properties SessionsFollow a visitor's whole visit, event by event UsersIdentify people and follow them across devices

AI & Search

AI VisibilityTrack your brand in ChatGPT, Gemini and Perplexity answers Bot & Crawler AnalyticsSee which AI crawlers hit your site, and what they read BacklinksMonitor links pointing to your site and reclaim lost ones Link MarketplaceBuy placements on relevant, vetted publishers

Free tool

AEO Report

See how visible your brand is in AI answers — and how you stack up against competitors.

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By company

SaaSFeature adoption and onboarding funnels E-commerceCheckout funnels and behavioural segments Content & MediaReal-time top pages, referrers and UTM analysis MarketplacesSegment both sides and measure match quality

By team

Developer toolsShip fast with usage analytics per feature Mobile appsUnified profiles and automatic session tracking Product-led growthTrial-to-paid funnels and activation milestones StartupsOne platform instead of five separate tools

Why Kitbase

One platform, one bill

Analytics, AI visibility, crawlers and backlinks — without stitching five vendors together.

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Build

Quick startFrom script tag to first event in under five minutes SDKsJavaScript, React, Angular and Node.js API referenceThe full REST surface, with curl examples DocumentationGuides, references and integration walkthroughs

Tooling

MCP serverAsk Claude or Cursor about your analytics in plain English CLIQuery projects and events straight from your terminal Open sourceSDKs and integrations, all in the open Developer resourcesOpenAPI spec, MCP server card, auth, errors and rate limits

New

Kitbase MCP

Connect your analytics to any MCP-compatible assistant and ask questions in plain English.

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Learn

BlogProduct deep-dives, comparisons and analytics craft GlossaryEvery analytics and AEO term, defined properly Bot directoryWho every crawler is and what it is fetching AI citation dataWhich sources each AI engine cites, updated nightly Free AEO reportAudit your visibility across AI answer engines Free toolsAI crawler access, llms.txt, citation preview, bot verifier

Company

AboutWhat Kitbase is, how it is built and who it is for Why KitbaseHow we compare to the tools you already pay for Use casesHow teams put Kitbase to work GDPR & privacyCookie-free tracking and data-residency options Book a demoA 30-minute walkthrough on your own data ContactTalk to us about volume, migration or self-hosting

Open source

Built in the open

Our SDKs and integrations are public — read the source, file an issue, send a patch.

Browse the repos

Copilot

by Microsoft

AI answers AI UA only (unverifiable)

Fetches a page when a user asks an assistant to answer with fresh web context.

User-triggered Microsoft Copilot fetches for AI answers.

What it usually means

A person asked an AI assistant a question, and the assistant fetched this URL to answer with fresh context or citations.

How to identify it

User-Agent tokens

copilot

robots.txt stanza

User-agent: Copilot

Free tools

Verify a Copilot request Check if your site allows Copilot

Microsoft's page for Copilot

Sources

Microsoft crawler docs

More from Microsoft

Bingbot

Microsoft crawler for Bing Search indexing.

msnbot

Legacy Microsoft crawler used for search indexing, now largely superseded by Bingbot.

Similar bots

Amzn-User

Amazon

User-triggered Amazon fetches for fresh answers in products such as Alexa.

ChatGPT-User

OpenAI

User-triggered fetches when ChatGPT opens a page to answer a person.

Claude-User

Anthropic

User-triggered fetches when Claude opens a page to answer a person.

DuckAssistBot

DuckDuckGo

DuckDuckGo real-time crawler for AI-assisted answers with citations.

See if Copilot has visited your site

Kitbase verifies and tracks bot and AI crawler traffic separately from human visitors, so you know exactly who's hitting your site.

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