What is AI Visibility?

AI visibility is the practice — and the product category — of tracking how often AI search engines like Perplexity, Google Gemini, Claude, and ChatGPT mention or cite a brand when answering real buyer questions. It's the measurement layer for GEO and AEO: the tooling that turns "are we showing up in AI answers?" from a guess into a tracked number.

An AI visibility setup has three moving parts: a list of tracked prompts phrased the way buyers actually ask them, a set of tracked brands (yours plus known competitors, each with domain and name aliases), and a recurring analysis that runs every prompt against every configured engine and records what comes back — presence, citations, sentiment, and ranked position within the answer.

Because AI answers are non-deterministic, a useful AI visibility tool doesn't report a single score — it builds a presence rate from many runs over time, breaks it down per engine and per competitor, and surfaces which third-party domains the engines cite so a team knows exactly where to focus content and outreach next.